One giant move Apple has in store is an effort to actually change how we search online. It’s placing artificial intelligence at the heart of its strategy. That might just help Apple cut the Gordian knot that is its reliance on Google.
Ambitious Plans by Apple
Apple is an innovative company. It changed the way we use phones with the iPhone. Now it wants to revolutionize online searches. Apple wants to come up with a super search tool. This will be done by using advanced AI that will make it more intuitive and efficient.
Why Apple Wants to Compete with Google
Google is the297 biggest search engine company in the market, if not the biggest. Therefore, most of the people resort to Google for information. Apple also comes into the circle of dependency on Google. They utilize Google’s search engine on their devices. However, this dependence comes with problems.
Apple wants more control. They want to provide an integrated experience to their users. On creating a search tool of their own, they can do this. Also, a new source of revenue income will be added. This step will help Apple to grow even more.
How AI Will Change Search
AI forms the core of Apple’s plan. AI can process large reams of data at rapid rates. It can also learn from user behavior. This makes it perfect for search engines.
Understanding Apple’s AI will be much better. It will tend to what you are looking for even if you haven’t typed the exact words. For example, when one searches for “best place to eat pizza,” the AI based on where you are, your past searches, and preferences will provide recommendations.
Role of Machine Learning
Machine learning is that part of AI that makes systems learn and improve over time. Apple is going to implement machine learning in the optimization of its search tool.
It will learn from your very first search, so it becomes proficient at understanding what you want. Within a little while, Apple’s search tool will become impossibly accurate. It’s going to be results tailored only for you.
Privacy and Security
Many are truly concerned about privacy. Apple knows this very well. They have always put the privacy of their customers at the forefront. Apple’s search tool will not be any different. It will utilize AI in a way that protects data. Apple will assure that your searches are private, that they are not tracking you, or selling your data to the nearest advertiser in town. In fact, it is one of the huge advantages it will have over Google, which makes a great part of its revenue from ad sales.
Apple Ecosystem Integration
Apple’s search tool will integrate well with other Apple products. This will, thus be incorporated into Siri, Apple’s voice assistant. That means you can search hands-free. Just ask Siri and get instant results.
It will also be integrated with other Apple apps. For example, you could search for a location and get the directions in Apple Maps, or you could search for a movie and watch it on Apple TV. This makes the search experience smoother and more convenient.
Challenges Ahead
Apple’s plan is very ambitious, but it surely won’t be an easy ride. Google has been in the search business since quite a while back. The amount of experience and resources they have is quite another thing. Beating them would be hard.
It will need to invest heavily in AI and machine learning. To a large degree, Apple will need to wean people off Google—a task not taken lightly. That will require something appreciably better. It’s a big challenge, but Apple is made for overcoming obstacles.
The Future of Search
If Apple does succeed, the future of search will turn out very differently. We will have more choices. We will not just be at the mercy of Google. This competition will drive innovation.
These are scenes that some other companies might try emulating by following Apple’s example—developing their own search tools. The future will hence remain divergent and advanced for the users. Quite an exciting prospect.
Conclusion
Apple has a bold plan to rewire search with AI. Its goals range from independence or near-total reduction of dependency on Google, to a better user experience. AI and machine learning will be the drivers. It touts features such as privacy and seamless integration with Apple’s ecosystem.
Ahead of us lies a challenging road. But if anyone can do it, it’s Apple. The company’s innovation track record speaks for itself. The future of search is bright and full of possibilities.
